7 Reasons Why Your Vegan Food Truck Needs a Website
Today, it’s vital to have a website for your business, especially for vegan food trucks. You need a way to cut through the competition and stand out in your industry. Having a vegan food truck website is a great way to achieve this.
Think of having a professional website as a virtual storefront that can share your unique brand story and connect with more customers.
I want you to think about something for a moment. When you are online searching for a restaurant do you go look at their website? Your answer is probably, yes.
Are you wondering why your vegan food truck should have a professional website? Well, you are in the right place! Here are seven reasons why your vegan food truck business should have a website.
1. ) Provides Customers with Your Upcoming Locations
How are customers going to know where you will be located? Chances are you won’t always remain in one location, so having a designated place on a website that provides your upcoming location schedule can help grow your business.
Now, you can go about this in multiple ways.
The first option, which I recommend, is to have an interactive map because it will allow customers to view precisely where you will be located on a specific day. This first option makes it easy for customers.
The second option would be to have all the necessary information in a calendar format.
A third option is to just gather all the information in a list.
As long as you provide the necessary information, you can choose the format you would prefer.
2. ) Provides Customers with Your Booking Options
When you give the option to book your vegan food truck, you can serve more customers and increase sales.
By having a website you can simplify the process for customers and venues to contact you and book your vegan food truck for their event. This will make it easier for you too, by not having to go back and forth on calls to answer questions.
Offering booking options on your vegan food truck website can open your business up to receiving more business for a variety of events, such as:
Birthday Parties
Wedding Receptions
Corporate Events
Family Reunions
Sporting Events
Community Events, etc.
3. ) It Can Allow Customers to Order Ahead
Help your customers out by allowing them to plan an order ahead of time. It will cut down on their wait time when they arrive to pick up their order. This reason lets them take their time when viewing your menu online and make a decision.
Oftentimes, people may order more items when they order online than when on the premises. They may order more items for friends, family, or even co-workers, especially if they are making a quick run on their lunch break.
By offering online ordering as an option you can improve efficiency and make fewer mistakes with orders.
4. ) To Gain Visibility
On your professional website, take this opportunity to showcase your vegan food truck business. You can have photos of customers happily eating your delicious food and having a great time.
Having some vegan food photography that reveals to your potential customers how appetizing your food is will get their mouths watering and they will want to go try your food for themselves!
Also, having photos of your food truck at different locations is a great idea too. Show that your vegan food truck business is popular. All of these make people believe that food has to be good.
It’s a great idea to add reviews on your website as well. People usually look up reviews to decide if they are even going to go or not. Display your best reviews in an easy-to-find area on your website to show potential customers why you have loyal customers who keep coming back for more.
If you want to kick it up a notch and entice more potential customers to come see what you’re all about, then provide some nice and comfortable outdoor seating.
Make customers feel at home. I know when I go somewhere, have a great experience, and feel comfortable in the environment it automatically makes me want to go back and recommend that food truck to others.
You can also have social media links on your website that will help customers follow you and share your business with friends, family, and co-workers. If someone finds you on social media first, they will have a designated location (your website) to get all the information they need.
5. ) To Build Trust
You have heard that first impressions are important. Even though first impressions may not always be accurate, why not try to put your best foot forward?
Having a professional vegan food truck website helps you give the kind of first impression you want your potential customers to experience.
You need to have a website that is mobile-friendly. It has to be able to automatically adjust to the appropriate screen size on whatever device the customer is using. In other words, your website has to look great not only on a desktop computer, but on a laptop, tablet, and mobile phone!
Potential customers will see your great website and feel like your business is legitimate and will begin to trust you.
6. ) A Website is a 24/7 Marketing Tool
A website is a great marketing tool that works for you constantly every day. While you are busy running your vegan food truck business you will have your professional website marketing for you.
You can have the ability to see a variety of data, such as how many new visitors you have, returning visitors, page views, and bounce rates.
Also, make sure you direct all your marketing platforms back to your website. If you are doing things, such as posting on social media, creating videos, sending emails, and/or writing a blog post you need to direct them back to your website.
If you wrote a blog post, you can promote your vegan food truck blog post on any of your marketing platforms and link it back to the blog on your website.
You can utilize a call-to-action (CTA), which is a prompt to encourage visitors to take a specific action. This can be a piece of text or a button that leads from one marketing platform back to your website.
7. ) Connect with Your Target Audience
By having a professional website you can make sure your branding is right to help attract your target audience.
Your website can showcase the vibe of your vegan food truck by sharing photos of your truck and your branding. Interested people will want to come to experience what your vegan food truck has to offer.
This is a vital opportunity to share your story of why you started your business and what makes you stand out.
Having a designated place where people can learn more about your vegan food truck business can help them connect with your story, which can lead to them wanting to support and follow your business.
Having a unique story will make people more interested and they will be more inclined to spread the word.
You will want to place your unique story on the “About” page. This is where you will have an entire page to go into more detail about your unique story than just sharing a small portion during a conversation.
Chances are you won’t have an in-depth conversation about your brand story with your customers while you are running your truck, so don’t miss out on this great opportunity by not having a professional website.
Are you ready to grow your vegan business?
If you are interested in showcasing your unique story and vegan business please review my services and then book a free discovery call.