8 Reasons Why Your Therapy Practice Needs a Website to Grow
Have you considered whether you need a website for your therapy private practice or counseling practice? If you’re starting your practice and have a limited budget, then you can start with a therapy website that has a few pages. When your practice has grown, you can always expand your website to help better serve you and your clients.
If you’re thinking that you can always just post on social media to get clients, please keep in mind that you never own your social media account. If a social media platform decides to shut down, all your hard work disappears. When you have a therapy website, you own it!
Having an online presence might be one of the last things you are thinking about when you are focused on changing lives for the better. Or maybe you decided to have a website, but you don’t have the time in your busy schedule.
Well, let me share reasons why you can benefit from having a therapy or counseling website.
1. ) Make More Meaningful Connections with Your Ideal Clients.
Step 1: Showcase Your Services
When your therapy private practice has a website you can display all the services you offer. This is great because when a potential client is searching for the right therapist it can be helpful to know immediately if you offer what they need. If you offer couples therapy and not psychotherapy or family counseling instead of counseling for teenage girls, you need to make that clear.
Here are some things you can list:
Do you offer sessions in-person, via Telehealth/online, or a hybrid solution?
How frequent are sessions? (e.g., Weekly, bi-weekly, or monthly.)
Do you have multiple locations?
Who do you serve? (e.g., Families, women, teenagers, couples, etc.)
If you offer services in person, you need to make sure you list your physical address, so people can find you and see if you are nearby.
Step 2: Inform How You Can Help
Now, after listing your services it’s IMPORTANT, and I mean crucial not to stop there. I highly recommend that you inform potential clients via your therapist website how you can help them.
People want to know what you can do for them. Think about why they should book your therapy services and how they will benefit. Having only a list of your therapeutic services is not enough to help a potential client feel connected to your business and want to do business with you.
Some questions to ask yourself are:
What results can you provide?
What solutions can you offer?
How will they feel during and after your sessions?
By doing this, you will make more meaningful connections with the clients you want to attract.
2. ) Save and Protect Valuable Time By Listing Your Prices and Frequently Asked Questions (FAQs).
Think about this, how many times have you searched online for a service you’re interested in, but you couldn’t find a price listed? Some may actually call you to find out your prices, but the majority of people are going to move on and look elsewhere. Many people want to be able to easily price shop, so they have an idea of what your therapy services cost and compare them.
If someone does call you to inquire, don’t you want to avoid that awkward conversation about how your prices are too expensive for them and whether you can lower the price for just them?
Also, it’s a great idea to have frequently asked questions (faqs) on your website to help:
improve your potential client’s experience.
show that you care about them and their time.
reduce the number of repetitive calls and emails.
Help save and protect your potential clients’ valuable time, as well as yours by listing your prices and frequently asked questions. By doing so, people will already know what to expect and you will have a greater chance of booking a therapy session if they are informed BEFORE they contact you.
3. ) Share Testimonials/Reviews to Help Connect with More Potential Clients.
Have your clients been raving about your services and their results? Well, let them help grow your therapy practice by displaying multiple testimonials/reviews on your website!
Testimonials/reviews help people see what could be a possibility for them and can help put them at ease when making a decision. Think of them as providing potential clients a little preview of what could be!
4. ) Make Booking Sessions Easy From Your Website.
Allowing potential clients or existing clients to book your therapy private practice sessions directly from your website can be a game changer. Both of you can save valuable time because you’re not going back and forth via email or phone trying to agree on a date and time.
The time you save by automating this on your therapist website can free up your time to focus on other important areas in your business that will help increase revenue and can give you more time to relax and take a break.
It’s commendable that you’re providing healing solutions as a therapist, so make sure you do things to help promote your well-being too, not only your clients’!
5. ) Let People Get to Know You and Your Team.
Another way you can build your business is by sharing who you are, if you have a solo therapist private practice, or by sharing who you and your team members are, if you have a team.
Allow potential clients to get to know a little about you because it can also provide them with an idea of which therapist they may connect better with. This will give them a better sense of control over who they work with, which can help lead them to experience better therapeutic results.
Plus, you won’t be such a stranger when they do decide to book your therapy services.
6. ) Establish Authority and Trust.
Now, another way you can help grow your business by having a therapist website is by providing free resources. You can have a blog where you share free tips on what they can expect in a therapy session, determining if therapy is for them, the difference between services that may have some similarities, and much more.
By sharing free resources you help establish your therapy practice as an authority and build trust with your potential clients who are looking for your services.
7. ) Better Networking and More Referrals.
What do people tend to do when they love the results they are getting? I’ll tell you what they do, they tell their family, friends, and anyone they think can benefit from your services, too!
When a current client wants to spread the word, it’s much easier for them to share a therapy or counseling website. This can lead to receiving more referrals.
Having a professional website for others to learn about your business and what you have to offer helps you establish trust and authority and network better with other businesses to create partnerships.
Nowadays, when people want to get information about a business to see if they are a good fit, they search for them online and if they can’t find a professional website it can come across as questionable and unprofessional.
8. ) Have a 24/7 Marketing Tool.
While you’re focusing and using your gifts to help improve people’s lives, your professional therapy website can help sell your services and solutions!
Also, you can have the ability to view the number of new and returning website visitors, page views, and more. This can help you know what you’re doing right within your business.
When you have a professional therapy/counseling website, you can direct all your marketing platforms back to it. For instance, if you’re posting on social media and sending emails you can direct them back to your website, which helps to increase your traffic and make more meaningful connections.
Conclusion
I hope you found this to be helpful and now have a better understanding of the benefits of having a website to help grow your therapy private practice or counseling practice.
If you need help with building your therapy or counseling website, please don’t hesitate to reach out. I would love to get to know you and your business and help you grow your therapy private practice or counseling practice with web design.
You can schedule a free discovery call by clicking the button below and we can see if we are a good fit.